1. Managing social media and consumerism :
Author: Rajagopal, Professor, EGADE Business School, ITESM, Mexico City
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Consumer behavior,Internet marketing,Marketing-- Social aspects,Online social networks,Social media
Classification :
HF5415
.
1265
.
R35
2013
2. The butterfly effect in competitive markets : driving small changes for large differences
Author: Rajagopal, Professor, EGADE Business School, ITESM Mexico City an d Visiting Professor, Boston University, Boston, MA
Library: Vali Asr University Central Library (Kerman)
Subject: Consumers' preferences, Consumer behavior, Chaotic behavior in systems, Strategic planning, BUSINESS & ECONOMICS / Development / Business Development, BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Strategic Planning
Classification :
HF
5415
.
32
.
R348
2015
